Portfolio

Thanks for stopping by. With 7+ years of experience, I specialize in creative strategycontent creation, copywriting, copy editing and proofreading; as well as journalism and blogging for lifestyle publications. From social, broadcast, print, outdoor, radio, and even speechwriting, I have had success in a wide-range of mediums. Please see below for select samples.

DIGITAL

SpotCo’s Career webpage Introduction at https://www.spotnyc.com/careers/. My role: Lead Copywriter & Creative Strategist

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Banner ad for PIP’S ISLAND, an immersive children’s theatrical adventure. My role: Creative Lead & Copywriter

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Fall Discount eblast  for NYC’s immersive children’s show, PIP’S ISLAND. My role: Creative Lead & Copywriter

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Post-trip newsletter for recent audience members of PIP’S ISLAND. My role: Creative Lead & Copywriter

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Discount eblast  for Jim Steinman’s Bat Out of Hell The Musical. My role: Creative Lead and Copywriter

Sweepstakes email blast for Broadway’s The Play That Goes Wrong. My role: Lead Copywriter

Gift giveaway to the partners of Broadway’s Amelie, via email blast. My role: Lead Copywriter

SOCIAL

Paid social ad for PIP’S ISLAND’s Back-to-School Campaign. My role: Copywriter

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Evergreen paid social ad for PIP’S ISLAND, featuring testimonials. My role: Copywriter

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Organic social post for PIP’S ISLAND’s Instagram. My role: Copywriter

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Script for an organic social video on “talk like a pirate day” for PIP’S ISLAND. My role: Copywriter

Ahoy matey, Pip here! Today is “talk like a Pirate Day,” so I’m going to teach you a few handy words to use if you’re ever lost at sea and trying to get back to the Island.

Up first, “Shiver me timbers!” That means you’re surprised or shaking in your pirate boots.

Number two: “Walk the plank!” Hopefully, you never hear those fateful words because… how do I put this, lightly?… it means you’re going overboard for a long nap with the fishies!

Number three, “aye, aye” — in other words, “yes, I agree, I’ll do that right away”… Aye, aye Captain Pebble. I’ll steer the flying ship. I’m at your service!

And the most fun expression of all: Arrrrr!… As in arrrrr! (angry) Joules Volter took over the Island…. Arrrrr! (celebratory) but we defeated him and took it back! … Arrrr! (rubbing belly/hungry) and now I could go for a sweet treat from Grumbleplum’s bakery. It’s ALWAYS a good time for Arrrrrrrr!

Ok me hearties, now you’ll fit right in next time you’re cruisin’ with the sea rovers. Happy talk like a pirate day!

(dancing off) Yo ho ho a pirates life for me!

BROADCAST

Televised PSA from Broadway’s School of Rock and partner, Stomp Out Bullying. My role: Lead Copywriter & Assistant Director

TV spot for Broadway’s To Kill a Mockingbird, starring Jeff Daniels. My role: Lead Copywriter & Voiceover Talent Director

DIRECT MAIL

Direct mailer pushing winter ticket sales to PIP’S ISLAND, NYC’s immersive children’s show. My role: Copywriter & Creative Strategist

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SPEECHWRITING

Speech given at a Kinky Boots curtain call on behalf of their partner, Kids’ Night on Broadway. My role: Speechwriter

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JOURNALISM

Featured professional spotlight in Broadway Today magazine. My role: Writer

Lifestyle blogging examples: 

WomanAroundTown.com: Top 12 Eats from The Village Voice’s Choice Eats Fest

WomanAroundTown.com: Leave it to the Chef: Omakase Experience in Astoria

Playbill.com: Behind the Lens with Leading Broadway Photographers

Playbill.com: A Day in the Life of a Broadway Intern

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