Thanks for stopping by. With 7+ years of experience, I specialize in creative strategy, content creation, copywriting, copy editing and proofreading; as well as journalism and blogging for lifestyle publications. From social, broadcast, print, outdoor, radio, and even speechwriting, I have had success in a wide-range of mediums. Please see below for select samples.
DIGITAL
SpotCo’s Career webpage Introduction at https://www.spotnyc.com/careers/. My role: Lead Copywriter & Creative Strategist
Banner ad for PIP’S ISLAND, an immersive children’s theatrical adventure. My role: Creative Lead & Copywriter
Fall Discount eblast for NYC’s immersive children’s show, PIP’S ISLAND. My role: Creative Lead & Copywriter
Post-trip newsletter for recent audience members of PIP’S ISLAND. My role: Creative Lead & Copywriter
Discount eblast for Jim Steinman’s Bat Out of Hell The Musical. My role: Creative Lead and Copywriter
Sweepstakes email blast for Broadway’s The Play That Goes Wrong. My role: Lead Copywriter
Gift giveaway to the partners of Broadway’s Amelie, via email blast. My role: Lead Copywriter
SOCIAL
Paid social ad for PIP’S ISLAND’s Back-to-School Campaign. My role: Copywriter
Evergreen paid social ad for PIP’S ISLAND, featuring testimonials. My role: Copywriter
Organic social post for PIP’S ISLAND’s Instagram. My role: Copywriter
Script for an organic social video on “talk like a pirate day” for PIP’S ISLAND. My role: Copywriter
Ahoy matey, Pip here! Today is “talk like a Pirate Day,” so I’m going to teach you a few handy words to use if you’re ever lost at sea and trying to get back to the Island.
Up first, “Shiver me timbers!” That means you’re surprised or shaking in your pirate boots.
Number two: “Walk the plank!” Hopefully, you never hear those fateful words because… how do I put this, lightly?… it means you’re going overboard for a long nap with the fishies!
Number three, “aye, aye” — in other words, “yes, I agree, I’ll do that right away”… Aye, aye Captain Pebble. I’ll steer the flying ship. I’m at your service!
And the most fun expression of all: Arrrrr!… As in arrrrr! (angry) Joules Volter took over the Island…. Arrrrr! (celebratory) but we defeated him and took it back! … Arrrr! (rubbing belly/hungry) and now I could go for a sweet treat from Grumbleplum’s bakery. It’s ALWAYS a good time for Arrrrrrrr!
Ok me hearties, now you’ll fit right in next time you’re cruisin’ with the sea rovers. Happy talk like a pirate day!
(dancing off) Yo ho ho a pirates life for me!
BROADCAST
Televised PSA from Broadway’s School of Rock and partner, Stomp Out Bullying. My role: Lead Copywriter & Assistant Director
TV spot for Broadway’s To Kill a Mockingbird, starring Jeff Daniels. My role: Lead Copywriter & Voiceover Talent Director
DIRECT MAIL
Direct mailer pushing winter ticket sales to PIP’S ISLAND, NYC’s immersive children’s show. My role: Copywriter & Creative Strategist
SPEECHWRITING
Speech given at a Kinky Boots curtain call on behalf of their partner, Kids’ Night on Broadway. My role: Speechwriter
JOURNALISM
Featured professional spotlight in Broadway Today magazine. My role: Writer
Lifestyle blogging examples:
WomanAroundTown.com: Top 12 Eats from The Village Voice’s Choice Eats Fest
WomanAroundTown.com: Leave it to the Chef: Omakase Experience in Astoria
Playbill.com: Behind the Lens with Leading Broadway Photographers
Playbill.com: A Day in the Life of a Broadway Intern
Sydney Arndt 